On Wednesdays, doctors’ offices frequently were closed until the late 1980s. Doctors visited the golf course on Wednesdays. There, they unwind and get to know their coworkers better. They undoubtedly discussed their upcoming vacations and the college commencements of their kids and grandchildren. They discussed problematic patients and potential therapeutic approaches. Specialty doctors like cardiologists and nephrologists and general practitioners developed referral relationships. In other words, doctors, who for the majority of history were independent businessmen in charge of their own incorporated empires, would network on Wednesdays on the golf course.
A small proportion of women now participate in the time-honored tradition of networking on the golf course, which is still thriving today. I advise you to think about incorporating a sport into your networking events for your solopreneur consultancy or small business.
Invite current or potential clients, as well as referral sources, to the tennis courts, a spin, yoga, or Pilates class, or to go for a run or bike ride. Without access to food and beverages, networking can be very successful.
SMACK! was founded by Elisette Carlson. Media, a marketing and PR firm that focuses on the sports, health and fitness industries, recommends that we invite networking targets for what she calls “sweat-working.” Connecting over a shared interest fosters the development of much deeper bonds than those that will result from a meeting in a restaurant or office, much like the doctors on the golf course. Knowing how to convince the client to accept your invitation is the trick.
Golf is a popular activity among businessmen, and golfers enjoy meeting up and hitting the links, so inviting potential customers is usually simple. It takes some luck and strategy to persuade someone to attend a Pilates class. Even so, it’s worth a shot, and it won’t harm you if your offer is rejected.
Determine whether your prospect is physically fit first. Golfers can be out of shape, but if your prospect doesn’t appear to be in good shape, you won’t be able to persuade him or her to participate in a physical activity. Next, covertly look into the pursuits your prospect enjoys and that you are able to keep up with. The employees of a B2B partner can be invited out for a group activity by business owners, who can also use this strategy. You can arrange a private beginner-level boot camp class at a nearby fitness center or a level 1 hike in addition to having it on the golf course.
Consider suggesting a bike ride, perhaps with a riding group, if you are aware that your networking target commutes by bike to work and you do, too. Since Pilates is multi-functional, doesn’t call for a high level of skill, and most classes are only an hour long, it’s probably a good bet. Even though yoga classes appear to last 90 minutes and require a slightly higher skill level, it’s still worth giving it a shot.
Avoid “killer” classes, unless your prospect shows enthusiasm for intense work-outs. Your objective is to encourage social interaction that results from a fun little workout that makes you feel good and can be used as a launchpad for developing relationships.
The timing of the “sweat-working” session is also crucial. Although I prefer the early morning, some people might not mind either lunchtime or the evening. Naturally, you choose a time that corresponds to your networking target’s preferred time. Don’t forget to inquire about the ideal location with your prospect; the area closest to his or her residence or workplace is the best option. Also, think about a possible location for the post-workout shower.
Watch your prospect during the workout to see if they would prefer more or less activity. Take the necessary steps to make the experience satisfying. The client must win, even if it’s by a hair, if a contest is suggested or if scores are kept during the activity. In games that are regularly scheduled, the client prevails 65% of the time.
If you can set it up properly, physical activities—whether they take place inside or outside—will add a completely new dimension to your networking efforts and serve as tools for developing profitable relationships for your company.
Thanks for reading,
Kim